"The Web is supposed to be a great leveller: anyone can blog or twitter, and Facebook friendships are reciprocal. But this equality is entirely superficial. In reality, most blogs are read by very few people while a small minority have huge followings. Similarly, for all the reciprocity of Facebook, there can be competition to get the largest number of friends. As for Twitter, the most popular could not possibly follow as many people as follow them. Social networking thus creates an illusion of equality which it does not even embody itself."Article in Literal magazine (p26) - you can read the article or download entire issue as a PDF here.