Prize ideas

"Absent from the short list is the "high concept" blockbuster such as Nudge, Kluge and Blink, with one big idea that is defined on the jacket flap and then filled (and often padded) out inside the book. None made the cut, in part because their ideas lead most of their lives outside the books themselves: 'Nudge' is a more important concept than Nudge is an important book."

Short article in the Guardian Review (Third item)