Tuesday, 6 May 2008

Why I get emotional over corporate usurping of feelings

"It's not wrong to be passionate about packaging, but it is wrong to pretend that businesses have the same complex, meaningful feelings that human beings do. That's why corporate passion is really objectionable. Employees and customers have desires and feelings; corporations do not. When they claim they do, they diminish the emotions which form the real stuff of life."
Last week's Herald Column (29 April)