Every country has a dominant set of beliefs and attitudes concerning everything from how to live a good life, how we should organize society, and the roles of the sexes. Yet despite many attempts to define our national character, what might be called the nation's philosophy has remained largely unexamined until now. S66 on the outskirts of Rotherham is as an area which reflected most accurately the full range of the nation's inhabitants. Not content with just brute facts (but not ignoring them either) I spent six months living there, immersing himself in this typical English Everytown, in order to get to know the mind of a people.
"Essential reading." Sarfraz Manzor, the Guardian